Quote #100,924
“I wanted Puma to regain strength with the existing logo rather than try to get r…” — Jochen Zeitz
I wanted Puma to regain strength with the existing logo rather than try to get rid of the past.
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View AllWe decided that sports, lifestyle and fashion were three elements that could be mixed together to a very unique formula. That's what we did: make Puma a very sports-fashion brand when, at the times, everybody talked about sports and sports performance and functionality. We said, 'Well, it's about more.'— Jochen Zeitz
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Everything is interconnected. The moment you take philosophy, psychology, religion and business and look at the underlying commonalities, that's when you start looking at business in a different way.— Jochen Zeitz
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