Nothing comes merely by thinking about it.
It's easy to work for somebody else; all you have to do is show up.
Courtesies cannot be borrowed like snow shovels; you must have some of your own.
Keep up the old standards, and day by day raise them higher.
Any seeming deception in a statement is costly, not only in the expense of the advertising but in the detrimental effect produced upon the customer, who believes she has been misled.
