"Half the money I spend on advertising is wasted; the trouble is, I don't know which half." — John Wanamaker

It's easy to work for somebody else; all you have to do is show up.

Courtesies cannot be borrowed like snow shovels; you must have some of your own.

Keep up the old standards, and day by day raise them higher.

Any seeming deception in a statement is costly, not only in the expense of the advertising but in the detrimental effect produced upon the customer, who believes she has been misled.