“I've always been so surprised by how people interpret my photos in context.” — JR

The beauty of an art project is that you cannot always measure the impact, but one day it can become clear.

If there's one thing I've always taken care of with my work, it's that it's never an advertisement for anything other than the work itself and for the people it's about - no 'Coca-Cola presents.'

Even when I do really big pieces, I do them strips by strips - so you have to paste, you have to involve people. It's a whole process. And I like that. For me, that's where the artwork is.

If you give me Times Square, I want to give it back to the people.