"On Sundays, I like to plan how I want to exit the week and what are the key things I need to get don..." — Lynn Jurich

Prior to SunRun, I was headed toward a career in venture capital and then realized I wanted to apply my knowledge of finance more directly to helping change the world.

There is a new wave of environmental consumers I like to call Pocketbook Environmentalists. They're going green primarily because it makes good financial sense, but the fact that it benefits their families' health and the environment also makes them feel good.

We're leading a fundamental shift from centralized energy to distributed energy. Energy will go in that direction, just like mainframe computers went to client servers, then to the Internet. I believe in solar, and the macro trends are just too undeniable.

Thanks to the social web, we can share and trade to use a whole universe of things we once had to buy ourselves. From cars to solar panels, people are realizing they can reap the benefits of ownership without the expense and hassle of buying.