“Investors have finally woken up to the fact that there is something called the '…” — Maelle Gavet

From the consumer perspective, what happened in the U.S. 10 years ago and Europe five years ago is now happening in Russia. People are beginning to understand that e-commerce is easy and safe.

The general message would be to say to all these young people: If you have entrepreneurial aspirations, there is money, there are consumers, there is a huge market. The only thing you need to do is to go there and start doing things.

While I accept that large investment rounds will always garner headlines, it's almost as if the magic number of how much cash you've managed to raise has become both a stamp of approval and the main metric for gauging a business's true worth.

The fundamental vision hasn't changed. What does change is how you get there, because there are still problems you have to figure out.