Maelle Gavet

From the consumer perspective, what happened in the U.S. 10 years ago and Europe five years ago is now happening in Russia. People are beginning to understand that e-commerce is easy and safe.

The general message would be to say to all these young people: If you have entrepreneurial aspirations, there is money, there are consumers, there is a huge market. The only thing you need to do is to go there and start doing things.

Investors have finally woken up to the fact that there is something called the 'Russian Internet' into which you can invest.

While I accept that large investment rounds will always garner headlines, it's almost as if the magic number of how much cash you've managed to raise has become both a stamp of approval and the main metric for gauging a business's true worth.

The fundamental vision hasn't changed. What does change is how you get there, because there are still problems you have to figure out.

Consumers learn the value of being sure that what you want to buy is what you buy.