Angela Ahrendts

What we have wanted to do is build an amazing brand experience and an amazing way that people can engage with the brand.

Whether it's countries or companies, it's about putting the best person in the job who can unite people and create value.

All I have are my instincts. They've never failed me.

We cherish right and we cherish left, but more important, we cherish when you are able to use the whole mind that you were born with.

I know it might sound weird, but empathy is one of the greatest creators of energy. It's counterintuitive because it's selfless.

I don't think malls are going to go away. People still need somewhere to go, but they do have to evolve.

I've never gone to the Oscars because I can't afford another week away. It is not more important than my husband. It is not more important than my kids.

We're building a lifelong relationship with people, and every great relationship has to be built on trust.

There's seven billion people on the planet. It's not about you.

Everyone in the world should have a trench coat, and there should be a trench coat for everyone in the world. It does not matter your age; it doesn't matter your gender.

I think if I'm guilty of anything, I'm guilty of always being incredibly focused on the task at hand. So wherever I've worked, I've just always tried to do my best, achieve my best, build a great team around me.

It is one of the most important parts of my job, showing that you can't do it all.

The thing is, I don't want to be sold to when I walk into a store. I want to be welcomed.

Forget luxury; as a great company you have to keep evolving.

You have to realise that I am the third out of six children, and I am raised with very strong core values and a very strong upbringing. I always put myself in other people's shoes.

'Balance' is a really big word for me.

Everyone talks about building a relationship with your customer. I think you build one with your employees first.

I work through teams. It's the only way I know how to work.

I grew up in a physical world, and I speak English. The next generation is growing up in a digital world, and they speak social.

The basis for all human relationships and where we derive our greatest strength and power, trust is single-handedly the most powerful source of positive energy and, once in place, unlocks a freedom and peace to explore.