Denise Morrison

The first step in changing a culture, I believe, starts with the senior leadership team - and with the CEO.

What people look for in their leaders is authenticity. You say, 'I'm not going to ask you to do anything that I'm not going to do myself.'

For us, giving back is not an extracurricular activity.

The things that worked for us in the past wasn't going to work the same way going forward.

The world of marketing has changed. You can lead the change or be a victim of change.

I purposely put myself in new, stressful situations so that I can continuously learn.