Jef I. Richards

Creativity is an advertising agency's most valuable asset, because it is the rarest.

Congress seems to believe that 'Children are our future' is a phrase coined by tobacco advertisers.

While it may be true that the best advertising is word-of-mouth, never lose sight of the fact it also can be the worst advertising.

Advertising is totally unnecessary. Unless you hope to make money.

Is advertising a profession, like law or medicine? How many new parents clutch their baby to their breast and declare, 'I want this child to grow up to be a media planner'?

Advertising is speech. It's regulated because it's often effective speech.