Michael Schur

I personally think the best ideas for TV shows - at least comedies - are very low-fi ideas. High concepts often sell pitches in movies and TV, but, especially in TV when you're talking about hopefully a 100 or 150 episode proposition, those concepts just burn off, and then you're stuck with nothing.

I think if you're too concerned with being cool or hip or liked, you can't really make good TV because sincerity and coolness are opposites.