Rob Reiner

You - I don't think anybody ever forgets the first person they fell in love with. That's something that everybody remembers, and it doesn't matter what the time period is or where; I mean, those feelings are always the same.

You work with every actor differently. It's like if you're a mother, if you have children, some children need more discipline. Other children, you back off of a little bit and let them be. It's the same way with actors. Some actors need a lot of hand holding. Other actors like to be let be, and you let them go.

The reason they don't make movies for adults and for people which are the largest bulge of the population is because they are not usually going to the movie the first weekend. They take a while to learn about it, probably word of mouth. It takes a lot of money to release a picture.

We made the joke when we screened 'Bucket List' that there was 100% desire to see amongst our demographic with a 40% ability to get them to see it.

I love the idea of making movies that kids and adults can go to together and both get something out of it, and not just, 'Oh, I've got to take my kid to the movie because they want to see the next, you know, 'Hannah Montana' movie or whatever.'

The marketing costs are insane now. So even if you've got a picture like 'Flipped' which cost under $14 million, or $13.5 million, you're still going to spend on an national basis, if you release with a good national release, you're still going to spend, you know, $30-$40 million.