Roy H. Williams

You see a person when you look in the mirror that no one sees but you. Other people see a person when they look at you, but you're not that person, either.

Writing good ads is easy when you have something to say.

Words are mere shadows cast by ideas. But the ideas they represent are real.

What this means is that the first week of every new series of ads will continue to yield softer results than you can expect to see in weeks two and three.

The value of an item - in the mind of a consumer - is simply the difference between the anticipated price and the price on the tag.

Strings of gravity vibrate at a different frequency than strings of light.

People don't trade money for things when they value their money more highly than they value the things.

One thing that hasn't changed, though, is that we still have to hear the new ad 2 or 3 times before it begins to affect us, even when we're already familiar with the advertiser in question and have a positive opinion of them.

Numerals are images of amounts. But the amounts they represent are real.

No trade will be made unless they want the thing more than they want their money.

Month after month, Wizard Academy equips people who want to make a difference. This is why journalists and scientists and artists and educators and business owners and advertising professionals and ministers are attracted to our little school.

Lives, like money, are spent. What are you buying with yours?

Have you heard of this new thing called the internet? It's giving people new expectations. It's allowing them to become their own expert. Knowledge lies anxious at their fingertips. Gloss over the truth in your advertising and you'll quickly be dismissed as a poser.

Einstein was searching for String Theory. It not only reconciles General Relativity to Quantum Mechanics, but it reconciles Science and the Bible as well.

Contrary to popular belief, Americans don't hate advertising.

Consequently, a young business often grows by large percentages. Mature businesses rarely do.

A meaningless statement remains meaningless no matter how often it's heard.

A good story often increases the salability of an item without increasing its actual value.

A visual image in the hand of an artist is merely a tool to trigger a mental image.

Quantum Mechanics and General Relativity are both accepted as scientific fact even though they're mutually exclusive. Albert Einstein spent the second half of his life searching for a unifying truth that would reconcile the two.