Tim Cook

Hopefully, people will look at our stance on privacy in general and know that we're not trying to operate outside of a fairly distinct line that we're drawing. I hope that people trust us to do the right thing there.

We generally acquire a company every three to four weeks on average. And so it's a rare month that there's not a company being bought. We typically buy for technology and really great people.

To me, this is the perfect marriage. There's no friction. There's just, we have what they need, they have what we need. And so IBM is in the process, with our help, of designing many different apps for many different verticals.

I am very bullish on India because of its people, its culture, and the leadership. I love the culture and warmth of people.

I don't view Apple or myself as an activist. What we do is for some things where we think we have deep knowledge, or think we do, or a strong point of view, we're not shy. We'll stand up, speak out - even when our voice shakes.

If hearing that the CEO of Apple is gay can help someone struggling to come to terms with who he or she is, or bring comfort to anyone who feels alone, or inspire people to insist on their equality, then it's worth the trade-off with my own privacy.

The most important thing is, Do you have the courage to admit that you're wrong? And do you change? The most important thing to me as a CEO is that we keep the courage.

Virtual reality sort of encloses and immerses the person into an experience that can be really cool but probably has a lower commercial interest over time. Less people will be interested in that, but there are some really cool areas there for education and gaming that we have a lot of interest in.

Anything can change, because the smartphone revolution is still in the early stages.

Apple has a culture of excellence that is, I think, so unique and so special. I'm not going to witness or permit the change of it.

If you embrace that the things that you can do are limitless, you can put your ding in the universe. You can change the world.

The North Star has always been the same, which for us, is about making insanely great products that really change the world in some way - enrich people's lives.

You want to be the pebble in the pond that creates the ripple for change.