“I want us to create the greatest community, and I want us to be the greatest fit…” — Ben Francis

There will be times when people will fail and you'll think, 'God, I shouldn't have trusted them with this.' But if you hire people you genuinely trust, respect and you know are better than you, then over the long run they'll do a better job than you.

The first thing I do when I wake up is go downstairs and make breakfast. I find having a repetitive morning routine really grounding - wake up, make eggs and bacon, be with the dogs.

The most difficult thing for me was learning to trust others to do the things in the business that I used to do.

My nan made curtains, so she taught me how to sew. I remember thinking we had 10 orders to do, and to make 12-15 products it would take most of the day. But it was so much fun learning.