Your attitude is contagious.
Brands are all about trust. That trust is built in drops and lost in buckets.
The purpose of Disneyland is to make people smile.
I'm a big advocate of the power of positive thinking, particularly for small businesses.
Brand is not a product, that's for sure; it's not one item. It's an idea, it's a theory, it's a meaning, it's how you carry yourself. It's aspirational, it's inspirational.
