"Brand is not a product, that's for sure; it's not one item. It's an idea, it's a theory, it's a mean..." — Kevin Plank

Brands are all about trust. That trust is built in drops and lost in buckets.

The purpose of Disneyland is to make people smile.

I'm a big advocate of the power of positive thinking, particularly for small businesses.

All we're trying to do is change how people think about fitness. And build Under Armour into the biggest brand in the entire land.