"I'm a big advocate of the power of positive thinking, particularly for small businesses." — Kevin Plank

Brands are all about trust. That trust is built in drops and lost in buckets.

The purpose of Disneyland is to make people smile.

Brand is not a product, that's for sure; it's not one item. It's an idea, it's a theory, it's a meaning, it's how you carry yourself. It's aspirational, it's inspirational.

All we're trying to do is change how people think about fitness. And build Under Armour into the biggest brand in the entire land.