"All we're trying to do is change how people think about fitness. And build Under Armour into the big..." — Kevin Plank

Brands are all about trust. That trust is built in drops and lost in buckets.

The purpose of Disneyland is to make people smile.

I'm a big advocate of the power of positive thinking, particularly for small businesses.

Brand is not a product, that's for sure; it's not one item. It's an idea, it's a theory, it's a meaning, it's how you carry yourself. It's aspirational, it's inspirational.